Cristina Bertrand

A native of Spain, Cristina Bertrand earned her Ph.D. in Philosophy and Letters at the Complutense University of Madrid. Her doctoral dissertation about the Chinese book of wisdom, Yi Jing, was an interdisciplinary research in the fields of philosophy, geography, history and art of China. Dr. Bertrand is an internationally recognized scholar and artist and has completed more than 550 paintings exhibited in galleries in Spain, the United States, Europe and China.

After leaving Spain, Dr. Bertrand spent 20 years in the United States, living in Los Angeles, New York and Miami Beach and 7 years in Shanghai. Presently, she lives in Hong Kong, Miami Beach and Shanghai, where she lectures on the Yi Jing and presides over her Hong Kong company Cristina Bertrand Limited and the Kĕyĭ School, offering conferences, seminars and workshops in Chinese culture, Yi Jing, Yi Jing applied to Business, and Languages: Chinese and Spanish, based on her innovative teaching methodology Kĕyĭ.

Photographer: Ricardo Serpa

Cristina Bertrand - Working


Our vision is to create a fusion of art, perfume and fashion that can be used in everyday life.

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Cristina Bertrand - About


Our perfumes are inspired by the visual art of Cristina Bertrand. The jewelry and fashion accessories designed to accompany our line of fragrances are further expressions of that art.

We believe in the principles of humanistic social management, and we will regard our mission as accomplished when the company’s goals and achievements are in harmony with those of our employees and with our clients and society as a whole.


Our company believes that one of the most important functions of society is education, and a good education starts early in childhood. We understand the difficulties faced by governing agencies in providing sufficient resources for all schools to function at their highest capabilities.

Rural schools are often the ones with the greatest needs. For this reason, our focus is on aiding rural schools by providing them with resources they lack.

For us, the simple stick of chalk symbolizes the transfer of wisdom from teacher to student. That is why our program LA TIZA has the motto “Not a school without chalk.” This motto represents our commitment to aid in the development of education in the rural schools of China and other countries.

Cristina Bertrand - La Tiza
Cristina Bertrand- La Tiza - Sichuan

Photographer: Fu Feng

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